Brrrrring on some indoor golf. . . http://buff.ly/1sy77ff

Curated content December 16, 2014 at 07:20PM http://buff.ly/1sy77ff

Brrrrring on some indoor golf. . . http://buff.ly/1sy77ff

Chart: Which NCAA Football Teams Outplay Their Recruit Rankings? http://t.co/7gagbkCBbJ - great use of #data http://t.co/PfMunGq78m

Chart: Which NCAA Football Teams Outplay Their Recruit Rankings? http://t.co/7gagbkCBbJ - great use of #data http://ift.tt/1AjN5JJ

— Yardstick Golf (@YardstickGolf) December 16, 2014

Chart: Which NCAA Football Teams Outplay Their Recruit Rankings? http://buff.ly/1AjJ881 - great use of #data

Curated content December 16, 2014 at 06:59PM http://buff.ly/1AjJ881

Chart: Which NCAA Football Teams Outplay Their Recruit Rankings? http://buff.ly/1AjJ881 - great use of #data

#Successful #Entrepreneurs Challenge Themselves. Here's 5 Ways to Do That. http://t.co/8ae4K9c62e

#Successful #Entrepreneurs Challenge Themselves. Here's 5 Ways to Do That. http://t.co/8ae4K9c62e

— Yardstick Golf (@YardstickGolf) December 16, 2014

Testers Wanted: Paderson Golf Shafts

Want to test one of the hottest new shafts for 2015? The guys at PADERSON Golf Shafts have asked us to round up 12 MyGolfSpy Readers to put the company's KINETIXx shafts to the test. The 12 readers chosen to participate in the community review will each receive a Paderson KINETIXx shaft. It quite possible that PADERSON is the biggest and most successful shaft company that most golfer have never heard of, even if most of you have likely played a PADERSON designed shaft. Until 2013, PADERSON's focus was on the ODM/OEM market. Essentially, they designed and manufactured shafts for known premium shaft brands. PADERSON shafts also powered the two most successful direct response market club products in the history of golf; the original Adams Tight Lies, and the Orlimar Trimetal. [READ MORE]

Should you start an indoor #golf business - infographic #startup http://ift.tt/1A0iUsK

Curated content December 15, 2014 at 09:53PM http://ift.tt/1A0iUsK

Should you start an indoor #golf business - infographic #startup http://ift.tt/1A0iUsK

The Future of Adams Golf Isn’t What You Probably Think

It's been nearly 3 years since TaylorMade acquired the Adams Golf Company. While many predicted the TaylorMade would eventually destroy the brand, that hasn't happened yet...not totally anyway. Nevertheless it has been a period of great uncertainty with golfers, and likely those inside the company as well, unsure of where Adams fits in the larger picture. On the heels of the shutdown of Adams headquarters; arguably for the first time since the acquisition, there is a real, and potentially viable, plan to actually differentiate the two brands, and the dividing line isn't drawn where you likely think it is. [READ MORE]

Don't Think About the Golf Shot, Feel It

One of the hardest things for athletes in any sport is to take what they are told about ways to accomplish something and transfer it to what we call "feel". We are taught to do a series of actions to complete a golf swing, and then as we learn that swing we think our way through it. The game of golf might be tougher in this regard than, let's say a shooter in basketball who is given no time to think.

#Win $10k and #free expert advice for your #startup! http://t.co/diMP0wE0mB via @betateamco

#Win $10k and #free expert advice for your #startup! http://t.co/diMP0wE0mB via @betateamco

— Yardstick Golf (@YardstickGolf) December 14, 2014

Thanks for the mention! GolfSchoolGB: YardstickGolf GolfSchoolGB

Thanks for the mention! GolfSchoolGB: YardstickGolf GolfSchoolGB

— Yardstick Golf (@YardstickGolf) December 14, 2014

Connect your web apps and automate boring tasks with @Zapier. Sign up free! http://t.co/1TmHQB6x4U

Connect your web apps and automate boring tasks with @Zapier. Sign up free! http://t.co/1TmHQB6x4U

— Yardstick Golf (@YardstickGolf) December 14, 2014

Improve your offseason indoor golf business now

If you own or run an indoor golf center, you are probably in the swing of your peak season and that is great.  There are probably lots of golfers and all your simulators are seeing lots of action.  But we all know when the weather improves, many of those customers will head outside to play. The good news is that you can take action now that will greatly improve your business in the slower season - that action is getting these players to provide you with an email address.

I know most of you are probably thinking email is dead and that social media is the way to go, but that thinking is wrong.  Ignoring email as a way to connect with your customers is a perilous choice.  Here are a few facts to consider:

• 91% of consumers check their email every day
• 72% of consumers check their email 6 or more times a day
• In an article by Advertising Age, a study of 1,400 U.S consumers, 42% said they prefer to receive ads for sales and specials via email
• 44% of consumers made a purchase based on an email offer
• Per Experian (a credit bureau), for every $1 spend on email, the average return is $44.25

Do I have your attention yet?  Cultivating a robust email list is essential to driving traffic to your facility.  What better time to collect email than when you have folks in your golf center.  Make collecting email part of every conversation, ask for it at the time of payment, offer giveaways for business cards, collect it on your website in return for a coupon . . .you get the point.

One awesome tool I've used to help me collect nearly 1,000 emails and quadruple my Facebook likes is JustUno.  The have an awesome set of case studies on how business are using their tools to increase subscribers, likes and followers:

67% Sales Increase with Justuno - Case Study

Do you have any great ideas on how you get email? Have a reaction to the article?  Please comment!!

50 #Quotes to Inspire You to Reinvent Your #Career http://t.co/QguOzFatg4

50 #Quotes to Inspire You to Reinvent Your #Career http://t.co/QguOzFatg4

— Yardstick Golf (@YardstickGolf) December 12, 2014

Indoor golf marketing plan - http://t.co/xlH8zosOxL

Indoor golf marketing plan - http://t.co/xlH8zosOxL

— Yardstick Golf (@YardstickGolf) December 12, 2014

How to Add Rhythm to Your Putting Stroke

There is no doubt that PGA Tour Pros can putt better than most of us, but the fact remains that each and every one of them were not born with a pure putting stroke. Well, maybe Tiger was, but the rest of them? ---forget-about-it.