Pantone Color Of The Year 2018 & Ultra Violet Golf Fashion

A Stylish Golfer's Winter Essentials by thegolfgirl

The much anticipated early December announcement pronouncement has come; Ultra Violet, a deep, blue-purple shade is Pantone's Color of the Year 2018 . 

Purple, it must be said, can be polarizing. Research from a myriad of market researchers and assorted color scientists (yes, color scientists are a thing) show that while men tend to dislike the hue, women have a clear propensity for purple. Hence we can assume there may be some disaccord along gender lines when it comes to Ultra Violet, however, early reaction has been surprisingly positive. It's been referred to as counterculture... but also as regal... both in the same blurb. That might say something about its eventual universality. 

In any case I can already testify to the fact that Ultra Violet lends itself very well to fairway fashion, and I look forward to seeing a lot of it on the links in the months to come.