Back to the Future: It has ALWAYS Been About Distance!

It’s fascinating to see how golf advertising has evolved over the years. Flip through the latest SI or Golf Digest and see what ads catch your attention, but also pay attention to the ones that don't (that's hard, I know). Chances are you’ll be drawn to the ones that portray movement and action, with lots of pictures and relatively little text. And what text there is focuses on what the technology does for you - raw, naked distance. That was true with the Wilson Staff Long Ball in 1960, and it’s true today. Distance, like sex, sells.[READ MORE]