So What Now, Wilson?

Wilson 2.0 is a small equipment manufacturer hacking its way through the golf industry jungle. Everyone I spoke with is proud of Wilson’s hits yet frank and candid about their misses and the lessons learned. Wilson Golf GM Tim Clarke spoke of ebbs and flows in business, and Wilson Golf has certainly ebbed and flowed the past 30 years. But it was Doug Thiel, Wilson Golf’s Global Marketing Director, who put those ebbs and flows into perspective. "Yeah, Wilson certainly isn’t Taylormade,” says Thiel. “But then again, there was a time when TaylorMade wasn’t Wilson, either.” [READ MORE]