How It Works: Bridgestone Golf Power Milled Face

When Bridgestone announced the J715 (and now J815) drivers, perhaps the most compelling bit of included technology is what Brdigestone is calling a Power Milled Face. Unlike most drivers which may have a few score lines and a relatively smooth face, Bridgestone's Power Milling adds a series of narrowly spaced grooves to the hitting area. The guys at Bridgestone provided us this video (all the way from Japan) that shows how the ball better sticks to the milled face. [READ MORE]