Wilson Golf 2.0 – Rebuilding the Wilson Staff Brand

By 2006 those rosy “Wilson-is-back” scenarios finally ended, drowning in red ink: $15 million in losses against sales of $153 million. And don’t forget that irons market share: 0.6%. Also by ’06 an entire golfing generation had come of age knowing TaylorMade, Callaway, Nike, Ping and Titleist as serious players’ equipment. Wilson? A “game-improvement/department store” brand people gamed in the old days. 100-year-old brand or not, Wilson was officially on life support. GM Tim Clarke launched the daunting task of rescuing Wilson Golf in ’06 by shifting focus to “pro” irons and low-compression golf balls. Products such as the Elite 50 ball, the FG59 blades and the Ci and Di series of irons helped re-establish a pulse, but it may very well have been Padraig Harrington’s 3 majors in 2007-08 that pushed the button on Wilson’s reboot into Wilson 2.0. [READ MORE]