Inside the Bubble: Golf In the American Marketplace Part I

Today the golf industry is going through a paradigm shift in its fundamental structure. Chances are, if you are reading this, you have purchased some sort of golf product in the last 30 days and most likely made a major golf purchase, such as clubs, in the last 90 days. Get ready because the way you “buy golf” is changing. There are three major factors I would like to address over the next few days to provide a constructive deconstruction on how the future of golf retail will be shaped. Part 1: The Internet [READ MORE]