Callaway Golf Does Right By You

While you were trying to sneak out of work early on Wednesday, Callaway Golf quietly (by Callaway standards anyway) announced one of the more compelling consumer loyalty initiatives in recent memory. Actually, it's probably inaccurate to use the phrase one of the. From my viewpoint, Callaway (for now anyway) is the only company taking any sort of measures at all suggestive of the fact that loyalty not only matters, but that it's a two-way street. [READ MORE]