Reasonable observers would likely agree that Titleist is being much more aggressive about telling the story of its 915 product line. While I'd be shocked to see Titleist market anything to the extent of TaylorMade or Callaway, my read on this release is that Titleist both sees an opportunity in the market, and believes it has a unique and compelling product that can fill that need. Also, it's been 2 years since the 913, so a Titleist driver was going to happen anyway. Let's look at the things that Titleist believes are important to know about the 915 Series. [READ MORE]
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