Lighter, Faster, Longer Again - Callaway Announces Big Bertha V-Series

Newer is Better (and brings in higher margins) We could probably go digging around for some well-manufactured quotes from Callaway's R&D team to explain why this year's version of Lighter, Faster, Longer is better than last's, but the simple reality is that FT Optiforce is an entire year old. Everything else in the Callaway driver lineup has been discounted (in part to make room for the V-Series and whatever is to come next Spring), and well, it's not going to hurt Callaway any to have a new full-retail-price/full-margin product on the shelves. [READ MORE]