Ignoring The Consumer? – Callaway Releases Another New Driver

if you are in that majority of golfers who have been telling the golf companies to "STOP, the madness!", "We don't need a new club released every couple months." or "Enough is enough!". Well, you might want to step away from your computer. Yeah, do it now. No, seriously. Step away. Yes, this is another new driver from the company who just released another new driver just a couple weeks ago. It is also a newly planned version of the Big Bertha Alpha, which if you just purchased the original (the one that was also just another new driver not too long ago) you might not be too happy about. Amongst all the news of late and the absolute consensus that consumers have had enough, Callaway seems to be of the opinion that the flood has receded (by the way, it won't for about 2-3 more years), and that consumers are demanding more new equipment from Callaway.